Know your numbers before your next big decision
At MoneyMasterHQ.com, we are dedicated to providing comprehensive financial education and resources for non-finance managers, business owners, and entrepreneurs. Our mission is to demystify finance and accounting, empowering you to make informed business decisions with confidence.
Finance, Simplified. Growth, Amplified!
Know your numbers before your next big decision: read your accounts, price with confidence and spot cash problems early. Books, courses and a free newsletter. JOIN THE FREE NEWSLETTER
New here? Start with these
- Learn the basics: start with a free course at the MMHQ Academy, or look up any term in the finance and accounting dictionary.
- Use a free tool: work out break-even, loan repayments and cash flow with the free finance tools.
- Read a book: Accounting Fundamentals explains finance and accounting for non-finance managers.
Or jump straight to
Resources
- Get weekly insights, tips, and tools to grow your business and master your finances. JOIN THE FREE NEWSLETTER
- Get Your Free eBook Chapter of our best-selling, international award-winning book!
- Financial calculators for break-even, loans, debt payoff, savings and retirement, with a free tier to start. Explore the AI CFO Tools
Explore the Money Master HQ Universe
One mission, many tools. Dive into the full family of free resources built to demystify finance and accounting.
- Finance & Accounting Dictionary
- Tools Worth Your Time & Money
- Book Recommendations
- Money Master HQ Arcade
- AI-Powered CFO Tools
- The Money Master HQ Podcast
- Be a Podcast Guest
- Join the Newsletter
Insights for Your Financial Journey
Explore the Money Master HQ blog
Discover Our Best-Selling Books
- Accounting Fundamentals: English Edition
- Fondamenti di Contabilità: Italian Edition
- Asāsiyāt al-Muḥāsaba: Arabic Edition
- Expanding Financial Acumen: A Guide for Non-Finance Managers
- The Art of Measuring Success: 7 Essential KPIs Your Business Is Ignoring
Unveiling Accounting Fundamentals
Welcome to your comprehensive guide to finance and accounting. Our award winning book bridges the gap between numbers and the essential leadership role you play, simplifying complex financial concepts into reader-friendly chapters. When you buy "Accounting Fundamentals," you gain access to a wealth of additional resources:
- Financial Reporting: Understanding balance sheets, income statements, and cash flow analysis.
- Data Analysis: Utilizing financial data for sound decision-making.
- Budgeting and Forecasting: Tools for strategic planning.
- Working Capital Management: Driving business success through effective management.
- Taxation and Corporate Finance: Simplified explanations for non-finance managers.
- Success Blueprint: A business success blueprint to implement in your organization!
Claim Exclusive Bonuses with Your Purchase
- Chapter Quiz Answers
- Chapter Summaries
- Additional Exercises
- Definitions
- Chapter PowerPoint Slides
Meet Shihan Sheriff
About the Author & CEO/Founder of MoneyMasterHQ / SS Coaching, LLC
Shihan Sheriff is the founder and CEO of Money Master HQ, CFO of Esanjo Ventures and Group, and VP of Finance at Nomod, a Y Combinator-backed fintech based in Dubai, UAE.
With over 20 years of experience in finance and accounting, Shihan's expertise spans multiple industries. He is a four-time Amazon bestselling author, and his book Accounting Fundamentals won a Bronze medal at the 2024 IPPY Awards and a Gold Medal at the 2024 Global Book Awards.
- FCMA
- CGMA
- CPA (Australia)
- MBA (General)
- MBA (Data Science & AI)
- UAECA
- CAAB
- CAAS
Frequently Asked Questions
What is Money Master HQ?
Money Master HQ is a finance and accounting education platform founded by Shihan Sheriff, FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAAS, for business owners, entrepreneurs and non-finance managers. Alongside an award-winning book series, it offers a full ecosystem of free resources: a finance and accounting dictionary, AI-powered CFO tools and calculators, a podcast, curated book and tool recommendations, an arcade of finance games, and a weekly newsletter.
Who is Shihan Sheriff?
Shihan Sheriff is the founder and CEO of Money Master HQ, operated by SS Coaching, LLC. He is a multiple-time Amazon best-selling and international award-winning author, including a Bronze Medal at the 2024 IPPY Awards, and holds the following credentials: FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAAS. With over 20 years of experience in finance and accounting, he currently serves as CFO at Esanjo and VP of Finance at Nomod, a Y Combinator-backed fintech company based in Dubai, UAE.
What is Accounting Fundamentals, and who is it for?
Accounting Fundamentals: A Non-Finance Manager's Guide to Finance and Accounting is Shihan Sheriff's flagship, award-winning book. It covers financial reporting, data analysis, budgeting and forecasting, working capital management, and taxation and corporate finance, plus a practical success blueprint, all explained in plain, reader-friendly language. It is written for business owners, entrepreneurs and non-finance managers who want to understand the numbers behind their business with confidence.
Are there other Money Master HQ books?
Yes. Alongside Accounting Fundamentals, which is available in English, Italian and Arabic editions, Shihan Sheriff has published Expanding Financial Acumen: A Guide for Non-Finance Managers and The Art of Measuring Success: 7 Essential KPIs Your Business Is Ignoring. All titles are available on Amazon - use the Buy on Amazon button in the Books section above to find them in your region.
What free bonuses come with the book, and how do I claim them?
Every purchase of Accounting Fundamentals unlocks a set of exclusive bonus resources. To claim yours, check the How to Get Started section further down this page (Step 2: Get Your Bonuses) - enter your full name, email address and your Amazon order number, and your bonus resources link will be emailed to you and shown on screen right away.
I bought the book but haven't received my bonuses. What should I do?
First check your spam or promotions folder for an email from Money Master HQ. If it hasn't arrived within a few minutes, or you can't find your order number, with your purchase details and we will sort it out directly.
Is there a free chapter I can read before buying?
Yes. You can request a free chapter of Accounting Fundamentals through the Your Free Book Chapter offer in the Resources section further down this page - just enter your name and email and it will be sent straight to your inbox.
What free tools does Money Master HQ offer?
Money Master HQ runs a growing ecosystem of free tools alongside the main site, including a 17,600+ term Finance & Accounting Dictionary, a curated directory of recommended software, books and courses, and a suite of AI-powered CFO tools and calculators, plus the Money Master HQ Arcade - 11 interactive games with 173,000+ quiz questions for learning business finance. The dictionary, tool directory and CFO tools are free to browse with no account needed; the Arcade is also free, but you'll need to create a free account to start playing.
What are the AI-Powered CFO Tools?
The AI-Powered CFO Tools are a growing suite of calculators built for founders and managers, including loan repayment and break-even calculators, designed to give you CFO-grade insight for your decisions without the cost of hiring one. You can access them free at tools.moneymasterhq.com.
What is the Finance & Accounting Dictionary?
It is a free, searchable dictionary of 17,600+ finance and accounting terms, each explained in plain, everyday English with real-world context. It is designed for non-finance managers, students and busy founders who need a quick, jargon-free answer, and you can browse it at glossary.moneymasterhq.com.
What is the Money Master HQ Arcade?
The Arcade is a collection of 11 browser-based games, with over 173,000 questions between them, that turn dry finance concepts - budgeting, cash flow, decision-making - into something genuinely fun to play. It is a low-pressure way to build real business-finance intuition, and it is free to play at arcade.moneymasterhq.com once you create a free account.
Do I need an account or subscription to use the free tools?
Only for the Arcade. The dictionary, tool and book recommendations, calculators and podcast are all free to browse with no account or sign-up required. The Arcade is free too, but you'll need to create a free account before you can start playing the games. You'll also need to submit your details when claiming a specific offer, such as your book bonuses or the newsletter.
Where can I listen to the Money Master HQ Podcast, and can I be a guest?
The Money Master HQ Podcast, hosted by Shihan Sheriff, FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAAS, is available at podcast.moneymasterhq.com as well as on Spotify, Apple Podcasts and other major platforms. If you have a story or expertise worth sharing, you can apply to be a guest through the Be a Podcast Guest application on our site.
What will I get from the newsletter, and can I unsubscribe?
The Money Master HQ newsletter delivers weekly insights, practical frameworks, tips and tools to help you grow your business and manage your money with more confidence. You can subscribe any time at subscribe.moneymasterhq.com, and unsubscribe at any time using the link in any newsletter email.
Is my financial data safe when I use the AI-powered tools?
We only process financial information you choose to share with our AI-powered tools with your explicit consent, and solely to generate the analysis or recommendation you asked for. Full details are in our Privacy Policy, including how we collect, use and protect your data.
Do Money Master HQ's tools and content count as financial advice?
No. Our books, tools, calculators and content are provided for educational and informational purposes only, and our AI-powered tools give general, automated recommendations based on the information you provide. They are not a substitute for advice from a qualified financial, tax or legal professional, and we would always recommend speaking to one before making significant financial decisions.
What is your refund policy?
14-day money-back guarantee on all one-time digital products. If it is not right for you, email within 14 days of purchase for a full refund. Implementation and Done-For-You services are not refundable. Subscriptions are covered by the subscription terms. 1:1 calls and live workshops: Full refund if you cancel at least 48 hours before the session; once a session has been delivered it is not refundable. Books bought on Amazon follow Amazon's own return process. The full Refund Policy is linked in the footer of every page.
How can I get in touch with the Money Master HQ team?
You can reach us by email at info@moneymasterhq.com, via WhatsApp, or by using the contact form further down this page. We are also on Facebook, Instagram, TikTok, YouTube and LinkedIn as Money Master HQ.
Where can I read the Privacy Policy, Terms of Use and other policies?
All of our policies - Privacy Policy, Terms of Use, Refund Policy, Cookie Policy and Earnings Disclaimer - are linked in the footer of every page on moneymasterhq.com.
Get in touch with us!
We are here to help you on your financial journey. For any inquiries or support, please reach out to us via our contact form.