Discover the path to Money Mastery with our new insightful book

"Accounting Fundamentals: A Non-Finance Manager's Guide to Finance & Accounting"

  • Does understanding financial statements feel like a mountain you cannot climb?

  • Do you find yourself getting lost in the maze of interpreting and analyzing financial data?

  • Is managing cash flow and budgeting akin to solving an enigma for you?

  • Does the thought of making informed financial decisions for your business leave you feeling uncertain?

  • Are you grappling with effectively communicating financial information to stakeholders?

  • Does identifying and addressing financial risks and issues within your organization feel like a minefield?

  • Does the sheer amount of financial jargon and terminology leave you feeling overwhelmed?

  • Does understanding the impact of financial decisions on your business's profitability seem like a puzzle you can't solve?

  • Do you feel you're missing the necessary knowledge and skills to effectively manage your organization's finances?

  • Are you constantly worrying about compliance with accounting regulations and laws, unsure of where to start?

If you're nodding along to any of these, then this book is designed exactly just for you! It's time to turn your frustration into empowerment, and confusion into clarity.

Let us guide you through the world of finance with simple explanations, practical examples, and actionable steps. Sign up now ⬇️⬇️ and begin your journey towards financial literacy and confidence.

Unveiling Accounting Fundamentals: Your Key to Business Success

Discover the Secrets of Finance and Accounting in 13 Engaging Chapters

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An Introduction to the Book:

Welcome to your comprehensive guide to finance and accounting, "Accounting Fundamentals: A Non-Finance Manager's Guide to Finance and Accounting". With this enlightening resource, we bridge the gap between the world of numbers and the essential leadership role you play.

Our meticulously crafted book demystifies finance and accounting through thirteen engaging and reader-friendly chapters. We delve deep into the essential concepts, principles, and practices that underpin these critical business disciplines. Even if numbers aren't your forte, this guide will simplify and clarify complex financial concepts, enabling you to confidently navigate the financial landscape of your business.

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Here's a glimpse of what's inside:

  1. From balance sheets and income statements to cash flow analysis, we unravel the intricacies of financial reporting.

  2. We explore how to interpret financial data effectively and utilize it for sound decision making.

  3. Uncover the mysteries of budgeting and forecasting, and learn how these tools can guide your strategic planning.

  4. Understand the real meaning behind ratios and financial metrics, and how they can reveal the health and performance of your business.

  5. Learn the vital role of working capital management and capital budgeting in driving business success.

  6. Discover the nuances of taxation, auditing, and corporate finance, all explained in a non-technical, easy-to-understand manner.

But we didn't stop at explaining the fundamentals; we wanted to equip you with actionable tools for your business journey. Hence, we added a special bonus:

The Business Success Blueprint:

In this final chapter, we provide practical, step-by-step action items specifically designed for non-finance managers and business owners. These are not mere theories, but proven strategies and tactics that can propel your business towards sustainable success.

"Accounting Fundamentals: A Non-Finance Manager's Guide to Finance and Accounting" is more than a book; it's your invaluable companion in making sound financial decisions with confidence. Regardless of your background or experience, this guide will empower you to leverage financial insights for your business's prosperity.

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Here's a glimpse of what's inside:

  1. From balance sheets and income statements to cash flow analysis, we unravel the intricacies of financial reporting.

  2. We explore how to interpret financial data effectively and utilize it for sound decision making.

  3. Uncover the mysteries of budgeting and forecasting, and learn how these tools can guide your strategic planning.

  4. Understand the real meaning behind ratios and financial metrics, and how they can reveal the health and performance of your business.

  5. Learn the vital role of working capital management and capital budgeting in driving business success.

  6. Discover the nuances of taxation, auditing, and corporate finance, all explained in a non-technical, easy-to-understand manner.

But we didn't stop at explaining the fundamentals; we wanted to equip you with actionable tools for your business journey. Hence, we added a special bonus:

The Business Success Blueprint:

In this final chapter, we provide practical, step-by-step action items specifically designed for non-finance managers and business owners. These are not mere theories, but proven strategies and tactics that can propel your business towards sustainable success.

"Accounting Fundamentals: A Non-Finance Manager's Guide to Finance and Accounting" is more than a book; it's your invaluable companion in making sound financial decisions with confidence. Regardless of your background or experience, this guide will empower you to leverage financial insights for your business's prosperity.

Are you ready to turn finance and accounting from a challenge into your competitive advantage?

Dive into this all-inclusive guide and propel your business to new heights!

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Empowering financial success through comprehensive education and expert guidance

But fear not, for we are here to unravel the mysteries and empower you with the knowledge and skills needed to navigate the financial landscape with confidence and finesse

About the Author

Introducing Shihan Sheriff, a highly accomplished Chief Financial Officer at Esanjo and VP of Finance at Nomod, a Y Combinator-backed global business and technology powerhouse based in Dubai, United Arab Emirates. 

Shihan's exceptional educational background features two Master of Business Administration degrees – a general MBA from Torrens University Australia and a specialized MBA in Data Science and Artificial Intelligence from Collège de Paris, France. 

He is also a qualified member of prestigious global accounting bodies such as CIMA (Chartered Institute of Management Accountants), United Kingdom, CPA Australia, CGMA (Chartered Global Management Accountants) in the US, and UAECA in the U.A.E.

Over the past few years, Shihan has completed more than 100 diverse online certification courses on various subjects, including Finance, Accounting, Data Science, Self-help, Leadership, Compliance, Statistics, Research, Business Mastery, and Process Improvements, to name a few. He is currently pursuing a Doctorate in Business Administration. 

With over 18 years of experience in finance and accounting, including over 11 years as a CFO, Shihan has developed expertise in a wide range of industries such as precious metals, real estate, investments, holding companies, tech startups, payment processing, e-commerce, warehousing and logistics, hotel management, general trading, agri-commodity trading, and many more.

Shihan's extensive career has provided him with invaluable opportunities to evaluate numerous businesses across various sectors. His unique experience working with public listed companies and family-owned businesses offers crucial insights for anyone who purchases his books. 

Shihan's journey from Assistant Accountant to Accountant, Finance Manager, CFO, and VP of Finance showcases his unwavering dependability, exceptional commitment, dedication, and ability to foster teamwork. Throughout his distinguished career, he has consistently earned promotions in recognition of his superior performance.

As a senior finance professional, Shihan's diverse experiences have established him as a leading expert in the field. His determination and optimistic attitude have propelled his success, even in the face of obstacles and challenging economic conditions. 

Inspired by the wise words of the great Persian poet Jalāl ad-Dīn Muhammad Rūmī, Shihan is deeply committed to continuously improving himself first and then helping others achieve their goals. This conviction forms the foundation of his personal philosophy, fueling his tenacity and driving him forward.

Shihan invites everyone to work together to realize their ambitious dreams and transform this planet into a place where success knows no bounds! His passion for education led him to publish this book, aiming to enlighten readers on the crucial areas of finance and accounting. 

When not immersed in the world of finance and accounting, Shihan passionately participates in social welfare work. He has previously served as the Director Secretary and Director of Business Development for the Sri Lankan Business Council in Dubai, actively supporting the community.

In his leisure time, Shihan enjoys spending time with his lovely family, watching sports, particularly tennis and cricket, which bring excitement and camaraderie into his life. 

To get in touch with Shihan Sheriff please visit his Website and send a message via the contact form or connect with him on LinkedIn.

Cash in on knowledge, profit from wisdom and enrich your journey!

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Group CFO / VP of Finance

ACMA, CGMA, MBA (General), MBA (Data Science & AI), CPA (Australia), UAECA (U.A.E)

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Frequently Asked Questions

1. What is "Accounting Fundamentals" about?

Accounting Fundamentals" is a comprehensive guide designed specifically for non-finance managers, business owners and professional to gain a solid understanding of finance and accounting principles. It covers essential concepts and provides practical insights to enhance financial literacy.

2. Why should non-finance managers be interested in learning accounting?

Learning accounting is crucial for non-finance managers and business owners as it enables them to make informed decisions, effectively communicate with financial professionals, and grasp the financial health of their organization. It empowers them to contribute strategically to the overall success of their business.

3. What topics are covered in the book?

The book covers a wide range of topics, including an introduction to finance and accounting, history, accounting principles and assumptions, financial statements, budgeting, introduction to taxation, cost analysis, financial performance evaluation, and most importantly a business success blueprint every non-finance Manager or Business Owner could implement. It provides a solid foundation in accounting principles and all the basics necessary for non-finance managers and business owners.

4. Can this book help me make better financial decisions for my business or organization?

Absolutely! "Accounting Fundamentals" equips non-finance managers with the knowledge and tools to make informed financial decisions. By understanding key accounting concepts and analyzing financial data, you will be able to make strategic choices that positively impact your business's financial performance.

5. How can I purchase the book and in what formats will it be available?

The book will be available for purchase through our Amazon Store. If you sign up, you will be the first to know about the book well in advance. You can choose from various formats, including paperback, e-book and audiobook.

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