Expanding Financial Acumen

Expanding Financial Acumen: A Guide for Non-Finance Managers

July 28, 202312 min read
A Guide for Non-Finance Managers

Introduction

Being a Non-Finance Manager, Business Owner, or Entrepreneur, one might need to be more confident with the mere thought of complex financial concepts. However, a basic understanding of finance is essential to achieve organisational goals and drive business success. This Blog Post emphasises how non-financial managers can improve their financial literacy and contribute to their organisation's financial success. With the help of valuable tips and reputable finance resources, this Blog Post guides businesses in making informed financial decisions. Mastering financial concepts and maintaining financial acuity is vital for leaders to make sound decisions that safeguard their businesses and propel them towards better returns on investment.

With over 18 years of experience in finance and accounting, including 11+ years as a CFO / VP of Finance, I've had the opportunity to work closely alongside numerous non-finance managers and business owners in various industries.

Witnessing the consequences of ill-informed financial decisions has shown me the importance of making well-informed and strategic choices in managing finances. These experiences have taught me that non-finance managers and business owners can often benefit from expert guidance when navigating the complex financial landscape. For entrepreneurs seeking to establish and grow their businesses, it's crucial to recognise the significance of financial management and its potential impact on their ventures' success.

Building Financial Acumen: Crafting a Blueprint for Managers to Drive Successful Finance and Accounting in Their Organizations

A Guide for Non-Finance Managers

In today's competitive business landscape, managers must possess a strong understanding of finance and accounting principles. The ability to interpret financial data and make informed decisions based on sound financial analysis is crucial for the success of any organisation.

A comprehensive blueprint must be developed to bridge this knowledge gap and empower managers with financial acumen. This blueprint will guide managers to enhance their understanding of finance and accounting, enabling them to effectively manage resources and contribute to the company's overall financial health.

This blueprint will cover various topics, from the basic understanding of financial statements to advanced financial analysis techniques. As the famous quote states, “The journey of a thousand miles begins with a single step.” We need to start from somewhere.

As such, first and foremost, it is essential to introduce to all Managers the fundamental concepts of finance and accounting, including the principles of financial management, budgeting, and cost analysis.

This foundation will lay the groundwork for more complex financial topics like financial planning, investment analysis, and risk management.

Furthermore, the blueprint should focus on developing critical skills in financial decision-making. Managers will learn how to identify key financial indicators, evaluate investment opportunities, and assess the financial viability of various projects. Additionally, they will gain insights into managing working capital, financial forecasting, and creating budgets that align with the company's strategic goals.

The blueprint should also emphasise the importance of effective communication between finance and non-finance professionals. It provides managers with strategies to communicate financial information clearly and concisely, ensuring all stakeholders can understand and contribute to financial discussions.

By following the established blueprint by the organisation, managers will enhance their financial acumen and become more confident in their ability to make informed financial decisions. With this newfound knowledge, managers will be better equipped to contribute to the financial success of their organisations and drive sustainable growth.

Furthermore, managers will comprehensively understand financial statements, budgeting, forecasting, and financial analysis. They will learn to interpret and utilise financial data to assess their organisation's financial health and identify improvement areas.

They can develop strategic financial plans, set realistic financial goals, and effectively allocate resources. By understanding and managing financial risks, managers can protect their organisations against potential financial crises and make more informed decisions to maximise profitability.

In addition, Managers will acquire the ability to communicate financial information to stakeholders effectively. They will be able to present complex financial concepts clearly and concisely, enabling them to effectively engage with investors, board members, and other key decision-makers. This enhanced communication skill will strengthen their professional relationships and increase their influence within the organisation.

Building on the above, managers will cultivate strong leadership skills through financial acumen by gaining confidence. They will gain a deeper understanding of how financial decisions impact the overall direction and strategy of the organisation. This will enable them to provide valuable insights and guidance to their teams, fostering a culture of financial responsibility and accountability. Overall, the expansion of financial acumen will empower managers to drive sustainable growth and contribute to the long-term success of their organisations.

Managers will become indispensable assets in driving financial success by making informed financial decisions, effectively managing risks, and communicating financial information.

For example, a manager who has developed financial acumen through understanding and analysing financial statements may be able to identify inefficiencies in their organisation's budgeting process and recommend cost-saving measures that improve the company's profitability.

The Importance of Financial Literacy and Transparency in Business

Financial literacy and transparency are essential pillars of successful business operations. In today's rapidly evolving economic landscape, businesses must deeply understand financial concepts to make informed decisions and drive growth.

A Guide for Non-Finance Managers

Financial literacy enables business leaders to decipher complex financial statements, analyse market trends, and make sound investment choices. It gives them the tools to assess risks, allocate resources effectively, and strategically plan for the future. Moreover, being financially literate allows entrepreneurs to navigate economic downturns, manage cash flow efficiently, and adapt their strategies to meet changing market demands.

Financial literacy is not just for accountants or finance managers; it's a critical skill for anyone involved in a business. It empowers individuals to make informed decisions, identify and address financial risks, and communicate effectively with stakeholders.

In addition to financial literacy, transparency is paramount in fostering trust and credibility in business transactions. Transparency involves open communication, relevant information disclosure, and ethical practices. When businesses operate transparently, stakeholders such as investors, employees, and customers can access accurate and reliable information.

A Guide for Non-Finance Managers

This allows them to make informed decisions, assess the company's financial health, and evaluate its long-term sustainability. Transparency also safeguards against fraud, corruption, and unethical practices, contributing to the overall integrity of the business environment.

Financial literacy and transparency go hand in hand, reinforcing each other's importance. A financially literate business that values transparency creates a culture of accountability, ensuring that all financial transactions are conducted with integrity.

It fosters a positive reputation, attracts investment, and enhances the organisation's overall competitiveness.

By equipping themselves with financial knowledge and practising transparency, businesses can navigate the complexities of the financial realm, mitigate risks, and stay ahead of the competition. Therefore, business leaders must prioritise financial literacy and transparency as fundamental components of their operations. Through these essential practices, businesses can thrive, build sustainable relationships, and achieve long-term success.

Why Should a Company Not Rely on the Finance and Accounting Staff to Make Finance Decisions?

In this fast-paced business environment, managers must grasp all facets of their organisation, including finance and accounting.

Understanding financial statements, interpreting complex financial data, managing cash flow and budgeting, and making informed financial decisions are crucial skills that can significantly impact an organisation's profitability.

Financial acumen is more than knowing the difference between debits and credits. It involves understanding and using financial information to make strategic business decisions.

While finance and accounting staff are essential in any organisation, relying solely on them for financial decisions can significantly limit the potential of your business.

Financial decision-making should be collaborative, involving different perspectives to achieve the best outcomes.

A Guide for Non-Finance Managers

Moreover, non-finance managers who understand financial principles can contribute valuable insights that might need to be noticed.

In this part of the blog, we'll explore why all managers must be involved in financial decision-making.

Here are a few key points to consider:

1. Limited Perspective:

Finance and accounting professionals tend to narrowly focus on numbers and financial data, given that they are focused on completing their jobs. While this is crucial for financial analysis and reporting, relying solely on their input can limit the organisation's perspective.

While numbers may be my love language for 18-plus years, I'd like to remind everyone that there's more to life than just balancing the books, like tacos and unicorns.

They may not consider broader business aspects, such as market trends, customer preferences, or competitive dynamics, essential for making well-rounded financial decisions. While this is crucial for financial analysis and reporting, relying solely on their input can limit the organisation's perspective.

2. Lack of Operational Insight:

Finance and accounting staff usually have limited operational experience and may need to fully understand how various departments and functions operate within the organisation.

This can hinder their ability to make informed financial decisions aligned with the company's strategic goals. Consulting with operational experts, such as department heads or senior managers, can provide valuable insights and ensure financial decisions are aligned with operational realities.

3. Bias towards Cost Reduction:

Finance and accounting professionals often focus on cutting costs, which can lead to short-term financial gains but may compromise long-term growth opportunities.

Overemphasising cost-cutting measures might hinder investments in innovation, research and development, marketing, or employee training, which are crucial for remaining competitive and driving business growth.

Involving a diverse range of stakeholders in financial decisions can help strike a balance between cost management and strategic investments.

4. Incomplete Risk Assessment:

Finance and accounting staff primarily focus on quantifiable financial risks, such as liquidity, solvency, or market risks.

However, numerous non-financial risks, such as reputational, operational, or regulatory risks, may impact the company's performance. Engaging other departments like legal, compliance or risk management can help better identify and assess these non-financial risks, leading to more comprehensive and robust financial decisions.

5. Limited Innovation and Creativity:

Finance and accounting professionals often follow established financial models and practices. While these frameworks provide a solid foundation, relying solely on them can limit innovation and creativity in financial decision-making.

Including diverse perspectives, such as those from strategic management, marketing, or technology departments, can bring fresh ideas and insights to drive financial innovation and make forward-thinking decisions. Overall, involving a cross-functional team in financial decision-making can ensure a holistic approach, understanding the bigger picture, operational realities, risk management, and long-term growth prospects. Collaboration between finance, accounting, and other functional areas can lead to better-informed financial decisions that support financial stability and drive overall business success.

What components of finance and accounting should non-financial managers acquire knowledge about and be aware of within a company?

Non-financial managers should acquire knowledge and awareness of several critical components of finance and accounting within a company.

These components include:

1. Financial Statements:

Non-financial managers should understand the three primary financial statements – the balance sheet (also called the Statement of Financial Position), the income statement (also called the Profit and Loss Statement or P&L), and the cash flow statement. These statements provide crucial information about a company's financial performance and help decision-making.

2. Budgeting and Forecasting:

Understanding the budgeting process and being aware of financial forecasts is essential for non-financial managers. They should participate in budget planning, monitor actual performance against budgeted figures, and contribute to forecasting future financial outcomes.

3. Cost Management:

Non-financial managers should know cost accounting to understand how costs are allocated, controlled, and managed within the organisation. This includes understanding direct and indirect costs, behaviour, and analysis techniques.

4. Financial Analysis:

Acquiring the ability to analyse financial data and ratios is essential for non-financial managers. This includes understanding profitability ratios, liquidity ratios, solvency ratios, and efficiency ratios to assess a company's financial health at the least.

5. Capital Budgeting:

Non-financial managers should be familiar with capital budgeting techniques to evaluate potential investment projects. They should understand concepts like net present value (NPV), internal rate of return (IRR), and payback period to assess the feasibility and profitability of investment decisions.

6. Internal Controls:

Having an understanding of internal control systems is crucial for non-financial managers. They should be aware of controls and procedures to safeguard company assets, prevent fraud, and ensure compliance with legal and regulatory requirements.

7. Financial Risks

Non-financial managers should be aware of financial risks and how they can impact the organisation. This includes knowledge of interest rate, foreign exchange, credit, and liquidity risks and an understanding of risk mitigation strategies.

8. Taxation:

A basic understanding of taxation is essential for non-financial managers, as tax considerations can impact financial decisions and cash flows. It includes knowledge of tax liabilities, tax planning opportunities, and compliance requirements.

By acquiring knowledge about these components of finance and accounting, non-financial managers can make informed decisions, effectively communicate with financial professionals, and contribute to the company's overall financial performance and success.

Conclusion

A Guide for Non-Finance Managers

Improving financial acumen is not an overnight task but a continuous journey of learning and adaptation. As non-finance managers or business owners, it's important to remember that finance is much more than just numbers on a spreadsheet - it's the lifeblood of your organisation, influencing your strategic decisions and overall business trajectory.

With the proper knowledge and understanding of financial principles, you can transform your decision-making process, bringing more excellent value to your role and your organisation. You can better comprehend the financial implications of your decisions, assess risks more effectively, and contribute to your company's financial stability and success.

Ultimately, financial literacy and transparency are about more than having a competitive edge in the market. They're about making informed decisions that foster sustainable growth and long-term success. They're about creating a culture of accountability where every stakeholder understands their role in the company's financial health.

Start today if you're a non-finance manager or business owner looking to enhance your financial acumen. Use resources like MoneyMasterHQ.com, engage with financial mentors, and never stop learning. Remember, the journey to financial literacy begins with a single step. So take that step today and unlock the potential of your organisation's financial success.

Let's strive together to make finance less intimidating and more accessible for everyone. Your journey towards financial acumen starts here, and I am with you every step of the way. Let's master money together!

blog author image

Shihan Sheriff

Best Selling Author | Podcast Host of the Money Master HQ Show | VP of Professional Services at Nomod | ACMA, CGMA, MBA (Data Science & AI) (France), MBA (General) (Australia), UAECA (UAE), CPA (Australia)

Back to Blog
Expanding Financial Acumen

Expanding Financial Acumen: A Guide for Non-Finance Managers

July 28, 202312 min read
A Guide for Non-Finance Managers

Introduction

Being a Non-Finance Manager, Business Owner, or Entrepreneur, one might need to be more confident with the mere thought of complex financial concepts. However, a basic understanding of finance is essential to achieve organisational goals and drive business success. This Blog Post emphasises how non-financial managers can improve their financial literacy and contribute to their organisation's financial success. With the help of valuable tips and reputable finance resources, this Blog Post guides businesses in making informed financial decisions. Mastering financial concepts and maintaining financial acuity is vital for leaders to make sound decisions that safeguard their businesses and propel them towards better returns on investment.

With over 18 years of experience in finance and accounting, including 11+ years as a CFO / VP of Finance, I've had the opportunity to work closely alongside numerous non-finance managers and business owners in various industries.

Witnessing the consequences of ill-informed financial decisions has shown me the importance of making well-informed and strategic choices in managing finances. These experiences have taught me that non-finance managers and business owners can often benefit from expert guidance when navigating the complex financial landscape. For entrepreneurs seeking to establish and grow their businesses, it's crucial to recognise the significance of financial management and its potential impact on their ventures' success.

Building Financial Acumen: Crafting a Blueprint for Managers to Drive Successful Finance and Accounting in Their Organizations

A Guide for Non-Finance Managers

In today's competitive business landscape, managers must possess a strong understanding of finance and accounting principles. The ability to interpret financial data and make informed decisions based on sound financial analysis is crucial for the success of any organisation.

A comprehensive blueprint must be developed to bridge this knowledge gap and empower managers with financial acumen. This blueprint will guide managers to enhance their understanding of finance and accounting, enabling them to effectively manage resources and contribute to the company's overall financial health.

This blueprint will cover various topics, from the basic understanding of financial statements to advanced financial analysis techniques. As the famous quote states, “The journey of a thousand miles begins with a single step.” We need to start from somewhere.

As such, first and foremost, it is essential to introduce to all Managers the fundamental concepts of finance and accounting, including the principles of financial management, budgeting, and cost analysis.

This foundation will lay the groundwork for more complex financial topics like financial planning, investment analysis, and risk management.

Furthermore, the blueprint should focus on developing critical skills in financial decision-making. Managers will learn how to identify key financial indicators, evaluate investment opportunities, and assess the financial viability of various projects. Additionally, they will gain insights into managing working capital, financial forecasting, and creating budgets that align with the company's strategic goals.

The blueprint should also emphasise the importance of effective communication between finance and non-finance professionals. It provides managers with strategies to communicate financial information clearly and concisely, ensuring all stakeholders can understand and contribute to financial discussions.

By following the established blueprint by the organisation, managers will enhance their financial acumen and become more confident in their ability to make informed financial decisions. With this newfound knowledge, managers will be better equipped to contribute to the financial success of their organisations and drive sustainable growth.

Furthermore, managers will comprehensively understand financial statements, budgeting, forecasting, and financial analysis. They will learn to interpret and utilise financial data to assess their organisation's financial health and identify improvement areas.

They can develop strategic financial plans, set realistic financial goals, and effectively allocate resources. By understanding and managing financial risks, managers can protect their organisations against potential financial crises and make more informed decisions to maximise profitability.

In addition, Managers will acquire the ability to communicate financial information to stakeholders effectively. They will be able to present complex financial concepts clearly and concisely, enabling them to effectively engage with investors, board members, and other key decision-makers. This enhanced communication skill will strengthen their professional relationships and increase their influence within the organisation.

Building on the above, managers will cultivate strong leadership skills through financial acumen by gaining confidence. They will gain a deeper understanding of how financial decisions impact the overall direction and strategy of the organisation. This will enable them to provide valuable insights and guidance to their teams, fostering a culture of financial responsibility and accountability. Overall, the expansion of financial acumen will empower managers to drive sustainable growth and contribute to the long-term success of their organisations.

Managers will become indispensable assets in driving financial success by making informed financial decisions, effectively managing risks, and communicating financial information.

For example, a manager who has developed financial acumen through understanding and analysing financial statements may be able to identify inefficiencies in their organisation's budgeting process and recommend cost-saving measures that improve the company's profitability.

The Importance of Financial Literacy and Transparency in Business

Financial literacy and transparency are essential pillars of successful business operations. In today's rapidly evolving economic landscape, businesses must deeply understand financial concepts to make informed decisions and drive growth.

A Guide for Non-Finance Managers

Financial literacy enables business leaders to decipher complex financial statements, analyse market trends, and make sound investment choices. It gives them the tools to assess risks, allocate resources effectively, and strategically plan for the future. Moreover, being financially literate allows entrepreneurs to navigate economic downturns, manage cash flow efficiently, and adapt their strategies to meet changing market demands.

Financial literacy is not just for accountants or finance managers; it's a critical skill for anyone involved in a business. It empowers individuals to make informed decisions, identify and address financial risks, and communicate effectively with stakeholders.

In addition to financial literacy, transparency is paramount in fostering trust and credibility in business transactions. Transparency involves open communication, relevant information disclosure, and ethical practices. When businesses operate transparently, stakeholders such as investors, employees, and customers can access accurate and reliable information.

A Guide for Non-Finance Managers

This allows them to make informed decisions, assess the company's financial health, and evaluate its long-term sustainability. Transparency also safeguards against fraud, corruption, and unethical practices, contributing to the overall integrity of the business environment.

Financial literacy and transparency go hand in hand, reinforcing each other's importance. A financially literate business that values transparency creates a culture of accountability, ensuring that all financial transactions are conducted with integrity.

It fosters a positive reputation, attracts investment, and enhances the organisation's overall competitiveness.

By equipping themselves with financial knowledge and practising transparency, businesses can navigate the complexities of the financial realm, mitigate risks, and stay ahead of the competition. Therefore, business leaders must prioritise financial literacy and transparency as fundamental components of their operations. Through these essential practices, businesses can thrive, build sustainable relationships, and achieve long-term success.

Why Should a Company Not Rely on the Finance and Accounting Staff to Make Finance Decisions?

In this fast-paced business environment, managers must grasp all facets of their organisation, including finance and accounting.

Understanding financial statements, interpreting complex financial data, managing cash flow and budgeting, and making informed financial decisions are crucial skills that can significantly impact an organisation's profitability.

Financial acumen is more than knowing the difference between debits and credits. It involves understanding and using financial information to make strategic business decisions.

While finance and accounting staff are essential in any organisation, relying solely on them for financial decisions can significantly limit the potential of your business.

Financial decision-making should be collaborative, involving different perspectives to achieve the best outcomes.

A Guide for Non-Finance Managers

Moreover, non-finance managers who understand financial principles can contribute valuable insights that might need to be noticed.

In this part of the blog, we'll explore why all managers must be involved in financial decision-making.

Here are a few key points to consider:

1. Limited Perspective:

Finance and accounting professionals tend to narrowly focus on numbers and financial data, given that they are focused on completing their jobs. While this is crucial for financial analysis and reporting, relying solely on their input can limit the organisation's perspective.

While numbers may be my love language for 18-plus years, I'd like to remind everyone that there's more to life than just balancing the books, like tacos and unicorns.

They may not consider broader business aspects, such as market trends, customer preferences, or competitive dynamics, essential for making well-rounded financial decisions. While this is crucial for financial analysis and reporting, relying solely on their input can limit the organisation's perspective.

2. Lack of Operational Insight:

Finance and accounting staff usually have limited operational experience and may need to fully understand how various departments and functions operate within the organisation.

This can hinder their ability to make informed financial decisions aligned with the company's strategic goals. Consulting with operational experts, such as department heads or senior managers, can provide valuable insights and ensure financial decisions are aligned with operational realities.

3. Bias towards Cost Reduction:

Finance and accounting professionals often focus on cutting costs, which can lead to short-term financial gains but may compromise long-term growth opportunities.

Overemphasising cost-cutting measures might hinder investments in innovation, research and development, marketing, or employee training, which are crucial for remaining competitive and driving business growth.

Involving a diverse range of stakeholders in financial decisions can help strike a balance between cost management and strategic investments.

4. Incomplete Risk Assessment:

Finance and accounting staff primarily focus on quantifiable financial risks, such as liquidity, solvency, or market risks.

However, numerous non-financial risks, such as reputational, operational, or regulatory risks, may impact the company's performance. Engaging other departments like legal, compliance or risk management can help better identify and assess these non-financial risks, leading to more comprehensive and robust financial decisions.

5. Limited Innovation and Creativity:

Finance and accounting professionals often follow established financial models and practices. While these frameworks provide a solid foundation, relying solely on them can limit innovation and creativity in financial decision-making.

Including diverse perspectives, such as those from strategic management, marketing, or technology departments, can bring fresh ideas and insights to drive financial innovation and make forward-thinking decisions. Overall, involving a cross-functional team in financial decision-making can ensure a holistic approach, understanding the bigger picture, operational realities, risk management, and long-term growth prospects. Collaboration between finance, accounting, and other functional areas can lead to better-informed financial decisions that support financial stability and drive overall business success.

What components of finance and accounting should non-financial managers acquire knowledge about and be aware of within a company?

Non-financial managers should acquire knowledge and awareness of several critical components of finance and accounting within a company.

These components include:

1. Financial Statements:

Non-financial managers should understand the three primary financial statements – the balance sheet (also called the Statement of Financial Position), the income statement (also called the Profit and Loss Statement or P&L), and the cash flow statement. These statements provide crucial information about a company's financial performance and help decision-making.

2. Budgeting and Forecasting:

Understanding the budgeting process and being aware of financial forecasts is essential for non-financial managers. They should participate in budget planning, monitor actual performance against budgeted figures, and contribute to forecasting future financial outcomes.

3. Cost Management:

Non-financial managers should know cost accounting to understand how costs are allocated, controlled, and managed within the organisation. This includes understanding direct and indirect costs, behaviour, and analysis techniques.

4. Financial Analysis:

Acquiring the ability to analyse financial data and ratios is essential for non-financial managers. This includes understanding profitability ratios, liquidity ratios, solvency ratios, and efficiency ratios to assess a company's financial health at the least.

5. Capital Budgeting:

Non-financial managers should be familiar with capital budgeting techniques to evaluate potential investment projects. They should understand concepts like net present value (NPV), internal rate of return (IRR), and payback period to assess the feasibility and profitability of investment decisions.

6. Internal Controls:

Having an understanding of internal control systems is crucial for non-financial managers. They should be aware of controls and procedures to safeguard company assets, prevent fraud, and ensure compliance with legal and regulatory requirements.

7. Financial Risks

Non-financial managers should be aware of financial risks and how they can impact the organisation. This includes knowledge of interest rate, foreign exchange, credit, and liquidity risks and an understanding of risk mitigation strategies.

8. Taxation:

A basic understanding of taxation is essential for non-financial managers, as tax considerations can impact financial decisions and cash flows. It includes knowledge of tax liabilities, tax planning opportunities, and compliance requirements.

By acquiring knowledge about these components of finance and accounting, non-financial managers can make informed decisions, effectively communicate with financial professionals, and contribute to the company's overall financial performance and success.

Conclusion

A Guide for Non-Finance Managers

Improving financial acumen is not an overnight task but a continuous journey of learning and adaptation. As non-finance managers or business owners, it's important to remember that finance is much more than just numbers on a spreadsheet - it's the lifeblood of your organisation, influencing your strategic decisions and overall business trajectory.

With the proper knowledge and understanding of financial principles, you can transform your decision-making process, bringing more excellent value to your role and your organisation. You can better comprehend the financial implications of your decisions, assess risks more effectively, and contribute to your company's financial stability and success.

Ultimately, financial literacy and transparency are about more than having a competitive edge in the market. They're about making informed decisions that foster sustainable growth and long-term success. They're about creating a culture of accountability where every stakeholder understands their role in the company's financial health.

Start today if you're a non-finance manager or business owner looking to enhance your financial acumen. Use resources like MoneyMasterHQ.com, engage with financial mentors, and never stop learning. Remember, the journey to financial literacy begins with a single step. So take that step today and unlock the potential of your organisation's financial success.

Let's strive together to make finance less intimidating and more accessible for everyone. Your journey towards financial acumen starts here, and I am with you every step of the way. Let's master money together!

blog author image

Shihan Sheriff

Best Selling Author | Podcast Host of the Money Master HQ Show | VP of Professional Services at Nomod | ACMA, CGMA, MBA (Data Science & AI) (France), MBA (General) (Australia), UAECA (UAE), CPA (Australia)

Back to Blog

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About the Author & CEO/Founder of MoneyMasterHQ / SS Coaching, LLC

Shihan Sheriff is a multiple time Amazon best-selling. Shihan Sheriff is an accomplished CFO at Esanjo and VP of Professional Services at Nomod, a Y Combinator-backed global business based in Dubai, U.A.E. With over 18 years of experience in finance and accounting, Shihan's expertise spans multiple industries. He is a multiple-time Amazon best-selling, international award winning author including a Bronze Medal winner at the IPPY Awards 2024.

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